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BizReport : October 23, 2015 Archive

October 23, 2015 Archive

Ecommerce | October 23, 2015

Top 3 tips to adopt omni-channel customer service

The internet has made it simpler for people to communicate with brands and vice versa. However, many brands still only have 800 numbers or email addresses for customer service contact when being available online and offline, in social and via websites is crucial. Here are three ways brands can adopt an omni-channel customer service presence. >>

Advertising | October 23, 2015

Millennials demonstrate highest levels of trust in advertising

Trust for advertising has its highest levels among Millennials, according to recent research released by Nielsen, and not just for online channels. >>

Advertising | October 23, 2015

Mobile Roundup: Mobile Video on the upswing

Mobile video is pushing steadily forward. That's the word from a new AOL report; meanwhile, a new video platform will give brands more mobile options. >>

Mobile Marketing | October 23, 2015

How to improve the mobile experience

Mobile experience isn't just about finding the right product. Mobile experiences are about finding the product, also-boughts, content and feeling as if the consumer has saved time by using their screen rather than a trip to the store. Here's how to test your mobile site to ensure the experience is optimized. >>



Advertising | October 23, 2015

JICWEBS' 'taxonomy of online ad fraud' next step to restore trust, confidence

The UK's independent body that defines standards and best practice for online ad trading has published a report outlining the different sources of malicious and non-malicious non-human traffic in a bid to restore trust and confidence in the channel. >>