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BizReport : October 21, 2015 Archive

October 21, 2015 Archive

Research | October 21, 2015

Study: CFOs want single-source data information

Looking ahead to 2016, CFOs are looking for more streamlined data. That according to a new Adaptive Insights survey which found most CFOs believe siloed data (69%) and having inaccurate data (40%) for planning purposes are their biggest challenges moving forward. >>

Advertising | October 21, 2015

Ad Roundup: Enhanced connection tools

Two new ad releases this week should give consumers better context and relevance to the ads served to them. Details in today's ad roundup. >>

Email Marketing | October 21, 2015

Punctuation? It makes all the difference!

Previous research has enlightened marketers about which words work best in email subject lines to improve open rates. New research sheds light on which punctuation piques email recipients' interest. >>

Ecommerce | October 21, 2015

Millennials most likely to prefer digital gift cards

Physical gift cards remain the most popular in the U.S. but digital cards are slowly gaining acceptance, more so among Millennials than any other age group, according to new research from United Online. >>

Internet | October 21, 2015

Expert: How to know your brand is ready for IoT

The Internet of Things is making is simple for people, businesses and service providers to connect. IoT can make the leap to digital retail simple - or can be a hurdle for retailers not ready for the transition. One expert offers his advice on how to take your business into the digital space. >>

Mobile Marketing | October 21, 2015

84% of Millennials act on push notifications, but not if they are too pushy

Nearly all Millennials use location-based services and are happy to to receive push notifications from their favorite brands, but new research from Retale reveals that brands can push the wrong buttons. >>