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BizReport : October 19, 2015 Archive

October 19, 2015 Archive

Blogs & Content | October 19, 2015

Top 3 tips to curate content for marketing

With so many consumers going to social media to tell others about their favorite restaurants, new finds or old favorites, some brands have been tempted to use this content for marketing purposes. One expert offers his top 3 best practices to turn customer content into marketing content. >>

Mobile Marketing | October 19, 2015

Kenshoo: 68% social ad clicks are now mobile

Mobile is the reigning social devices. That is one takeaway from the Kenshoo Digital Marketing Snapshot: Q3 2015. According to Kenshoo's research more than two-thirds are social ad clicks are now made on mobile devices. >>

Ecommerce | October 19, 2015

Survey: Shoppers will gift to themselves

Look for shoppers to make a few purchases for themselves this holiday season. That according to Connexity. They analyzed a BizRate Insights study and found, especially over the Thanksgiving holiday, more shoppers will buy for themselves than they will for others. >>

Advertising | October 19, 2015

Tactics used in the age of ad avoidance

Much media attention has been given to ad blocking in recent months in the wake of Apple's recent move to allow ads to be blocked on the Safari browser of its iPhones and iPads. Research from BuzzCity reveals ad blocking to be but one of several ways in which consumers avoid advertising. >>



Blogs & Content | October 19, 2015

Lack of content strategy and 'content by committee' major gripes among UK marketers

A third of companies in the UK now employ in-house content professionals, such is the importance of great content, yet a study by digital content agency Sticky Content reveals the challenges faced getting that content published. >>

Advertising | October 19, 2015

Kenshoo reveals impact of mobile on social and paid search ads

A key driver of growth in social and search advertising is mobile, according to new figures released by Kenshoo. >>