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BizReport : October 16, 2015 Archive

October 16, 2015 Archive

Advertising | October 16, 2015

Top 3 tips for better geo-targeting

Location-based marketing isn't dead by any stretch of the imagination, but according to one expert there are ways to be location marketing right, engaging customer. And there are ways that won't bring any more customers in to your business. >>

Email Marketing | October 16, 2015

Email deliverability rates drop, U.S. one of worst affected

Emails remains a popular marketing channel and has stood the test of time, yet according to new figures released by global data solutions firm Return Path, less than 8 in 10 permissioned email marketing messages are reaching their final destination. >>

Mobile Marketing | October 16, 2015

Studies ID what shoppers want this holiday

Look for shoppers to go global during the upcoming holiday season. That is the word from new Pitney Bowes research which indicates one-third of shoppers have now purchased products from retailers outside their home country. The most popular non-local retailers to buy from include those in the US (71%), UK (44%) and Germany (39%). >>

Internet | October 16, 2015

Crime rate in England and Wales soars as cybercrime stats added to totals

That latest Crime Survey of England and Wales (CSEW) shows that incidents of crime to the year ending June 2015 is down 8% on the previous year. That is, until online fraud and cybercrime are put into the mix. >>

Loyalty Marketing | October 16, 2015

Survey: Millennials want loyalty to be fun

Turns out Millennials aren't just looking for 50% of coupons or savings on a tank of gas. Oh, they want those things but, according to one new survey, they also want. . . Fun. >>

Advertising | October 16, 2015

Meetrics: £1billion spent on unseen online ads in U.K. this year

Online ad viewability has risen in the UK, according to new figures released by ad verification company Meetrics, yet a significant amount is still being spent on ads that never get seen. >>