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BizReport : October 14, 2015 Archive

October 14, 2015 Archive

Mobile Marketing | October 14, 2015

Mobile Roundup: Growing mobile scale

In today's mobile roundup, one new report indicates growing scale for mobile brands, and two releases to help mobile brands connect. >>

Advertising | October 14, 2015

Expert: What is working, what isn't in local marketing

When geo-targeting first came on the scene it was based on a cyber 'fence' around a business. That fence seemed like a good idea, but just having one of these fences around a business didn't identify audience members. One expert tells us how to better use geo-targeting. >>

Ecommerce | October 14, 2015

Survey: Holiday shoppers will average $702 in spending

Look for the holiday shopping season to start earlier than ever this year - and for it to be strong than ever. That is the takeaway from a new ICSC report. The International Council of Shopping Centers (ICSC) polled Americans to find out how, where and when they'll shop this year. >>

Trends & Ideas | October 14, 2015

82% of Brits do not intend to buy Xmas gifts with smartphone or smartwatch payment tech

Despite the hype surrounding mobile payments via phones or a smartwatch, research from Skopos reveals that a significant number of Brits won't be using either to purchase gifts this festive season. >>



Trends & Ideas | October 14, 2015

Juniper Research: 1 billion global mobile banking users by end of 2015

By the end of this year, the number of mobile banking users across the globe will exceed 1 billion, according to new figures released by Juniper Research, while Adyen reveals nearly half of online payments in the U.K. are via mobile. >>

Ecommerce | October 14, 2015

Mobile website experience drives loyalty, test drives for auto brands and retailers

Larger smartphones are gaining popularity among consumers who are better able to interact with retail content. New research from J.D. Power found that mobile shoppers looking for a new vehicle access a wider range of content when using a phablet. >>