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BizReport : October 8, 2015 Archive

October 8, 2015 Archive

Advertising | October 08, 2015

Display ad revenues continue to rise despite ad blocking

Research has revealed who is ad blocking, and why, and how advertising supports an Internet that few consumers wants to pay for. Yet, despite the rise in ad blocking, digital display advertising revenues in the UK continue to rise, according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC. >>

Trends & Ideas | October 08, 2015

Mobile camera functionality key to capturing Millennials' loyalty

The mobile camera, and enabling business and banking with it, is key to engaging Millennials, according to new research from mobile capture and identity solutions firm Mitek. >>

Advertising | October 08, 2015

Brands: Why you need prescriptive analytics

There are four common types of data analytics that can be used: descriptive, diagnostic, predictive, and prescriptive. According to one expert prescriptive analytics are crucial for retail brands. Here's why. >>

Ecommerce | October 08, 2015

Top 7 tips to increase B2B success

There is so much crowding in the online space that many businesses have trouble finding a solid foot-hold. Seven experts weigh in on how to better prepare your business for success. >>

Advertising | October 08, 2015

How to make the most of TV ads

According to some reports the TV audience is shrinking - down by 15% year over year. This has led to TV upfronts going down by up to 10%, and has pushed marketers to look for ways to bolster their TV ad buys. One expert offers his top tips: hint - don't forget mobile viewers! >>