BizReport : October 7, 2015 Archive

October 7, 2015 Archive

Ecommerce | October 07, 2015

Ecomm Roundup: 3 platform releases offer more control

In today's ecommerce roundup, three platform releases could give online retailers better insights into their campaigns and inventory. >>

Social Marketing | October 07, 2015

Top 3 tips to make the most of Instagram ads

Instagram hasn't pushed Facebook out of the top social networking slot just yet, but many brands are finding Instagram to be a solid investment in their time and ad dollars. Here's how to make Instagram advertising work for your brand. >>

Blogs & Content | October 07, 2015

Study: Publishers concerned about Google, Facebook, competition

Online publishers are becoming more concerned with how their readers find content. According to a new Signal report although digital display ads continue to grow, many publishers are seeing either stagnant or shrinking ad revenues. The solution? Publishers believe they need better attribution. >>

Ecommerce | October 07, 2015

Most parents will shop offline for Halloween candy and costumes

Brick-and-mortar businesses are where the vast majority of shoppers will head to purchase Halloween costumes and decorations, driven by engaging in-store displays and the ability to try on costumes, according to Retale. >>

Trends & Ideas | October 07, 2015

VR, mobile to boost game industry revenues past $100 billion by 2018

New data from Juniper Research shows the continuing growth of the digital gaming sector, aided by consumer adoption of mobile and virtual reality technology. >>

Ecommerce | October 07, 2015

Four tips to connect with festive shoppers

Want to know how to reach shoppers effectively to drive sales for the upcoming holiday season? Eyeview's survey highlights four ways in which marketers can connect with consumers. >>