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BizReport : October 5, 2015 Archive

October 5, 2015 Archive

Ecommerce | October 05, 2015

Reports highlight what may, may not work this holiday

Marketers, are your holiday plans really in line with what shoppers want? One new report indicates...maybe not. According to Bronto Software there is a growing disconnect between holiday shoppers and marketers. >>

Advertising | October 05, 2015

Study: Shoppers don't trust traditional marketing

There is new data out that indicates traditional marketing methods - TV/radio/print advertising - are not building trust with consumers. In fact, the data indicates there is a large disconnect between what brands believe is happening with their advertising and what their customers think. >>

Advertising | October 05, 2015

Top tips to build buzz from online events

Webinars and online only sales events are two opportunities that can help brands better connect with their target demographics. However, hosting an event is only the beginning for brands. Here's what you need to know about using events to build customer engagement. >>

Advertising | October 05, 2015

Early success for Instagram advertising

Some of the first data on Instagram advertising has been released by Rakuten Marketing and the results are encouraging for advertisers. >>



Mobile Marketing | October 05, 2015

Poor mobile connectivity costing UK retailers 1.2 billion pounds

Retailers could boost mobile sales and increase consumer confidence in mobile shopping if they introduced easy payment choices such as one-click payment, according to new research from Webloyalty. >>

Internet | October 05, 2015

Multi-tasking costing UK marketing industry 44 million days of productivity every year

Specialist recruitment firm Randstad Business Support has delved into multitasking in the workplace and how social media and technology have made it necessary to become an effective task juggler. What's needed to cope with such distractions, says Randstad, is some time each day off-grid. >>