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BizReport : October 2, 2015 Archive

October 2, 2015 Archive

Internet | October 02, 2015

Expert: How to use events as lead-gen

Events can be a good way for brands to reach out to their customers. But what happens after the event? One expert offers insight into how events can become good lead generation tools. >>

Advertising | October 02, 2015

Study: Brands keen on cross-channel but falling short

All the hype around cross channel strategies is making brands take a look at how they collect and use data, but many continue to fall short in truly creating a cross channel strategy from the data collected. That's the takeaway from a new report that looks at how high-growth brands are collecting and integrating data into their overall strategy. >>

Blogs & Content | October 02, 2015

Fraudlogix IDs 'least fraudulent' sites

There is a lot of focus on publishers who have high traffic rates, but whose traffic stems from bots or other non-human traffic. Fraudlogix has delved into the publishing world to find the websites that have the least fraudulent traffic - and this is what they found. >>

Trends & Ideas | October 02, 2015

Are you EMV-ready? If not, it could prove costly.

A new study by Software Advice has found that an alarmingly high number of SMBs have not yet adopted, or are ready to adopt, EMV-ready systems, which could lead to many facing high costs for being held liable for fraudulent transactions. >>

Advertising | October 02, 2015

Who are the ad blockers and why are they blocking?

Ad blocking on Apple's iOS has been a regular news feature of late, and adds to the already prolific use of ad blockers by consumers across devices. A new infographic from Global Web Index reveals the profile of an ad blocker which, it seems, is somewhat consistent around the globe. >>