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BizReport : Research archives : September 29, 2015

Women, Millennials most likely to video chat

Research hub GfK is reporting that when it comes to video calling female Millennials who are well off are most likely to be ringing in. According to the new GfK MRI Survey of the American Consumer 23% of Americans (43.1 million) have now made a video call from a mobile device.

by Kristina Knight

Most of these video callers are using smartphones (85%) to make the calls; fewer than 25% are using tablets or e-readers to video chat. About half (54%) were female; 59% were between ages 19 and 38 (Millennial demographic). Just over half have children under age 18 within the household (53%).

Other interesting findings from the GfK report include:

• 37% have a household income of at least $100,000
• Those households earning over $250,000 annually were 59% more likely to make video calls
• 30% are 'more likely than average' to have a bachelor's degree
• 34% are more likely to have a post-grad degree

"About one-third (30%) of all students ages 18 and over have made/received video calls on mobile phones or tablets/e-readers in the last 30 days, making them 57% more likely to have done so than the adult US population overall," writes the company.

The report also offers insight into wearable tech and Internet video device trends.

Tags: GfK, mobile marketing, mobile trends, video calling, video chat

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