Top 3 tips to engage Millennials via social media

Kristina: What is it that Millennials want from brands?

Amish Tolia, Pear: There’s a lot of clutter in the social media space and Millennials are consuming more content than any generation before. Despite being constantly accosted by messaging, these digital natives are ready and willing to engage with brands. 62% of Millennials say that if a brand engages with them on social networks, they’re more likely to become a loyal customer.

Kristina: How can brands ensure their messaging is engaging for Millennials?

Amish: Gone are the days of one-size-fits-all advertising. Social media gives brands a window into the personal lives of consumers, and Millennials want personalized messaging that feels specialized and unique. They’re open to brand engagement, especially on social media, so companies should focus on making their interactions valuable, targeted and in support of Millennials’ interests.

Kristina: What are your top 3 tips for brands to better connect through social media?

Amish: 1.Be authentic. This digital generation embraces honest engagement above all else. They prefer people over logos and are always searching to create a human connection with brands. Trust and authenticity are more important to Millennials than content. A brand could have a captivating campaign, but if it doesn’t come from a genuine place, it will fall on deaf ears.

2.Encourage organic social sharing by showing everyday customers love through perks such as discounts, loyalty programs, or free items. This generation has grown up in age where free branded “swag” is appreciated and online privacy is commoditized. The more followers and likes, the better.

3.Monitor social media and listen to what’s being said. Just because a brand doesn’t have an official presence on a social media platform doesn’t mean consumers aren’t still talking about them. Social media allows brands to see the world through the eyes of their consumers so they can have a sense of how to better connect.