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BizReport : Ecommerce archives : September 22, 2015

Top 3 tips for working with a reseller

Businesses are built on sales, whether those sales are for products that are created and produced by Business A or whether those sales for based on sales of goods and services created and produced for Brand A but resold by Business B. Here are our top three tips for working with resellers.

by Kristina Knight

First, look for a money-back guarantee and warranty.

"It's important to make sure the reseller you choose stands behind the products they sell, whether you select refurbished hardware or buy new products. When researching potential resellers online, make sure the company offers a 100% money-back guarantee, and check into the types of warranties they offer on the products they sell. Reputable resellers who offer quality products will generally provide a 100% money-back guarantee as well as product warranties," said Tony Tembunde, Network Guarantee, reseller of Cisco services and products.

Second, make sure the reseller specializes in the hardware brand you want to buy.

"Network hardware isn't generic. Different brands have unique qualities and operating components. Some resellers offer products from a range of major manufacturers, including Cisco, Juniper, Northerly, Sun and HP. Others specialize in one brand only. Buyers generally get better service when they choose a reseller who specializes in a single brand. It's better to work with a reseller who has in-depth knowledge of one brand than a reseller whose expertise is a mile wide and an inch deep," said Tembunde.

Third, partner with a reseller who handles issues quickly.

"Since network operations depend on the products you add to your infrastructure, it's crucial to make sure you buy from a reseller who will provide an exceptional customer experience. Look for a reseller organization that is a registered partner with the OEM. That way, you'll be assured of getting a quality product. Also make sure the reseller offers robust customer service. It's important to find a reseller with trained experts on staff who can resolve any issues and answer questions quickly," said Tembunde.

Image via Shutterstock

Tags: Cisco, ecommerce, ecommerce trends, Network Guarantee, reseller tips

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