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BizReport : Ecommerce archives : September 14, 2015

Report: Bounce rates, conversions increasing

For the second quarter of 2015 ecommerce showed both increases and decreases. According to new Monetate data while bounce rates increased for the month, so did conversion rates. This could indicate a stronger Q3 and Q4 as shoppers begin picking up items for the not only back-to-school, but for the upcoming Thanksgiving, Christmas and Hanukkah holidays.

by Kristina Knight

Monetate has released their EQ2 2015 report which shows a slight increase to conversion rates for the second quarter. Conversion rates for tablets showed the highest increase (12%), but conversion averages for both smartphones and desktop devices increased 7% during the time period.

Monetate experts credit the increases to better customer targeting.

"The practice of using proprietary data sources to improve a customer's online experience is still relatively uncommon, but it shouldn't be," said Lucinda Duncalfe, CEO, Monetate. "It used to be a painful, or even impossible, process to match a customer segment from your CRM to your website visitors. With Data Activation in Monetate, you can collect data in endless ways and places then easily bring it all together to improve the customer experience and your business."

Other interesting findings from the report include:

• Globally, the average order value remained flat ($108 average)
• Bounce rates increased to 31.32%, the highest of the past 15 months
• UK retailers fared better than US, showing traffic increases of 30% YoY and conversion increases of 46% YoY

Image via Shutterstock

Tags: bounce rates, ecommerce, ecommerce conversion rates, ecommerce trends, Monetate

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