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BizReport : Mobile Marketing : September 04, 2015

Fiksu launches mobile audience platform

This week data-fueld mobile platform Fiksu launched a new platform into the space that will give brands the ability to engage specific mobile audiences. Called the Fiksu Mobile Audience Platform, the took uses customer journey data to target audiences across the mobile space.

by Kristina Knight

"Audience is the hinge of any advertising campaign in any media, from TV to digital. On mobile devices, however, audience is more than just a proxy for promising customer prospects. The integral role that mobile devices play in our daily lives has enabled marketers to deliver relevant messages to large numbers of customers," said Scott Denne, research analyst at 451 Research. "The improvements we are seeing in audience segmenting and targeting technologies are bringing marketers closer than ever to the adage 'right audience, right message, right time.'"

The Fiksu Mobile Audience Platform gives brands the ability to use both Fiksu Personas and third party data as a targeting strategy; it also uses data that is independent of any one channel so that brands get a sense of customer behavior.

"Mobile should be at the center of how all brands engage with their consumers," said Micah Adler, president, CEO and founder of Fiksu. "Advertisers realize that mobile data allows a deeper, more scalable type of tailored messaging than has ever been possible. A solution like our mobile audience platform allows them to elevate their marketing strategy and address the entire customer journey."

Meanwhile, Fisku has releases the lastes customer acquisition costs for the mobile space. According to their July numbers the Cost Per Loyal User decreased by 7% while the Cost Per Install increased. On Apple devices the CPI increased to $1.43 (24% increase MoM) while the Android CPI increased to $2.73 (29% MoM increase).

Tags: CPI, CPLU, Fiksu, mobile marketing, mobile marketing trends, mobile trends

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