News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Expert: Why brands fear the cloud and how to overcome
While the cloud offers many solutions for brands to store data, utilize freelance and contract help and even allow workers to manage their time better, many businesses have not converted to cloud solutions. Why? Because the cloud also has its challenges like data breaches and security threats. Here are the top three fears associated with the cloud and how to overcome the challenges.
First, loss of control.
"It can be tough to hand over the keys to a cloud provider. They don't typically share information, they're almost always remote, and they share their infrastructure across many clients," said Michael Kane, Dyn Senior Product Marketing Manager.
Second, increased security threats.
"Security risk is closely associated with the fear of losing control. By advertising cloud locations and centralizing customers, cloud service sites are clear targets for security threats. Once breached, many companies are made vulnerable to attack. There are over 1000 domain hijacks a day and many of them are happening with cloud providers. Security threats can result in downtime, loss of reputation, loss of customers, and lost and stolen private custom data," said Kane.
Third, weaker data protection.
"Going to the cloud can mean exposing access to data to the Internet edge at a place you don't control. Stolen company and/or customer data can mean millions of dollars in litigation," said Kane.
But, there are ways to overcome these threats -- primarily by monitoring your cloud services and utilizing DNS controls. Kane advises brands to monitor all the paths through which customers can access your cloud assets so that everything is on the table--from outages to redirects, performance to security.
"Most cloud providers will allow you to maintain DNS control --that means being able to configure your domain names to work with the hosting providers of your choice. With DNS control you can see problems earlier and more distinctly," said Kane. "You also gain the independence to measure your cloud partners, and can decide where to route your customers based on your Cloud provider's performance based on things like location. A cloud instance from one provider might be your best choice for Southeast Asia, while another for Latin America."
Image via Shutterstock
- Top 3 tips for a more earth friendly marketing campaign
- Local Brands: Why SEO needs an upgrade
- Ad Roundup: Releases for content monetization
- In ecommerce, personalization missing the mark
- Product imagery on retailers' mobile sites lags desktop versions
- Why the press release is (still) not dead
- Expert: Why B2Bers need social
- Is your branded content memorable?
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...