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BizReport : Ecommerce archives : September 23, 2015

Expert: Online sales outpacing in-store

According to some reports in Q2 2015 online sales have begun to out-pace in-store sales. One expert suggests this change in how people are shopping is an indication that consumers are now demanding immediate gratification as part of their shopper experience.

by Kristina Knight

Gone are the days when people would go to the store to find the newest gadget, find that gadget already sold out and shrug their shoulders. Immediate gratification has taken over and is now pushing consumers to look online to get the products they can't live without.

"In response to the growing consumer demand for a convenient and immediately gratifying shopping experience, retailers are making major investments in eCommerce to make shopping online as convenient, seamless and efficient as possible," said Mike Iaccarino, CEO and Chairman, Infogroup.

What can retailers do to ensure their online stores are not only filled with must-have, but that shoppers can find them?

"One effective strategy for making online delivery both convenient for consumers and profitable for retailers is the use of storefronts as warehouses to decrease delivery time and cost -- perfect for meeting the more recent consumer demands for same-day and free delivery, a difficult task for retailers who are shipping from across the country," said Iaccarino. "To best execute this location-friendly retailing technique, retailers must be able to identify where larger clusters of customers are located to most strategically place these storefronts and warehouses."

Infogroup's expansive business and consumer database can help retailers determine where are the best locations for warehouses and storefronts based on unique geo-data insights.

"Specifically [Infogroup] uses a careful process to verify data through online and offline sources -- this guarantees the best results for clients as they use Infogroup's uniquely compiled business and consumer data in their enterprise resource planning (ERP) efforts," said Iaccarino. "This technology also enables retailers to offer perks like in-store returns, which saves consumers the cost of return shipping and encourages online shopping -- another attractive incentive to build customer loyalty."

Later this week: Mike and Infogroups top 3 tips to determine the best channel investments for their ad dollars.

Image via Shutterstock

Tags: advertising, ecommerce, ecommerce sales, ecommerce trends, infogroup

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