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BizReport : Mobile Marketing : September 24, 2015

Expert: How the new iPhone may impact BYOD for brands

This week Apple is set to unveil their new iPhone addition. Fans of the brands are already talking about the new offering from the device, but one expert says the new iPhone could also make an impact on businesses. Here's how:

by Kristina Knight

For brands, the new iPhone offers better mobile app management.

"When BYOD (bring your own device) was all about email and calendar it was pretty easy to put some minimal security in place and call it a day. As organizations continue to build apps as a primary way of improving business process and improving real-time insight, the lifecycle of custom apps becomes very important - apps you want to have loaded but don't necessarily want in the app store. Apple has also layered on more controls for managing those apps, including taking over the management of 3rd party apps so that data doesn't leak to the consumer side of the device," said Jim Haviland, CSO, Vox Mobile.

For brands the new iPhone offers better DEP.

"The Device Enrollment Program was designed for corporate owned devices, we see it being utilized to better support types of BYOD programs, like COPE and BYOD where the employee pays for the device and can take it with them when they leave but it remains under full corporate control during the time of employment. DEP is allowing organizations to have more options for how they support and enable employees both in their use of the device for work and for maintaining a clear boundary between personal and corporate data and visibility," said Haviland.

For brands the new iPhone offers better corporate infrastructure integrations.

"iOS9 provides support for the most recent version of ActiveSync, the technology that Microsoft uses to push email, calendars, and contact to devices as well as support for VPN configurations that make that access much more secure and a far better user experience. Users will be able to accomplish more on their personal device because meets invitations now support attachments and can be tied to more ways to separate the corporate data and keep it secured against data scraping from consumer apps - the biggest issue facing enterprise security now is the way apps scrape contacts, calendars and other data from the devices," said Haviland.

Image via Shutterstock

Tags: Apple, bring your own device, BYOD, iOS, mobile business, mobile marketing, Vox Mobile

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