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BizReport : Ecommerce archives : September 01, 2015


Black Friday UK predicted to break £1bn in online sales

Consumer spending prediction silly-season is here, and this year I'm kicking off with Black Friday in the U.K. which, according to digital consultancy Salmon, will see online sales break £1bn for the first time.

by Helen Leggatt

Since 2010, when Amazon introduced Black Friday to Britain, British retailers have been promoting the frenzied shopping day backed by massive press coverage and, according to a prediction released by Salmon, online orders on Black Friday this year will grow yet again - up 17.6% compared with last year, resulting in a £150m sales uplift and £1bn in online sales.

prediction.jpg

According to Salmon's 'Black Friday & Peak Trading Ecommerce Operations Playbook 2015', that record-breaking £1bn in online sales "will be driven by the growth of online shopping generally, alongside an increased awareness of Black Friday and the deals available. We also expect demand to surge before Friday 27th November with shoppers increasingly savvy to retailers listing sale items".

Now a fixture in the British retail calendar, research by eDigitalResearch among 6,000 U.K. shoppers found that four times as many shoppers than 2014 intend to buy during this year's Black Friday.

Preparation for Black Friday is vital to ensure issues such as site outages, slow browsing and holding pages do not hinder the shopper experience and result in lost sales. In its Playbook, Salmon recommends retailers consider such topics as reviewing 2014 performance, having contingency plans in place, testing the capacity of online stores, and implementing a communications plan.






Image via Shutterstock

Tags: Black Friday, ecommerce, U.K








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