Black Friday UK predicted to break £1bn in online sales

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Since 2010, when Amazon introduced Black Friday to Britain, British retailers have been promoting the frenzied shopping day backed by massive press coverage and, according to a prediction released by Salmon, online orders on Black Friday this year will grow yet again – up 17.6% compared with last year, resulting in a £150m sales uplift and £1bn in online sales.

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According to Salmon’s ‘Black Friday & Peak Trading Ecommerce Operations Playbook 2015‘, that record-breaking £1bn in online sales “will be driven by the growth of online shopping generally, alongside an increased awareness of Black Friday and the deals available. We also expect demand to surge before Friday 27th November with shoppers increasingly savvy to retailers listing sale items”.

Now a fixture in the British retail calendar, research by eDigitalResearch among 6,000 U.K. shoppers found that four times as many shoppers than 2014 intend to buy during this year’s Black Friday.

Preparation for Black Friday is vital to ensure issues such as site outages, slow browsing and holding pages do not hinder the shopper experience and result in lost sales. In its Playbook, Salmon recommends retailers consider such topics as reviewing 2014 performance, having contingency plans in place, testing the capacity of online stores, and implementing a communications plan.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.