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BizReport : Advertising : September 02, 2015


Ad Roundup: Tools to improve experience

In today's advertising roundup, new tools that should enhance the customer experience.

by Kristina Knight

First, Segmint has released their SegmintReach solution on a global scale, giving marketers the ability to use RTB networks on a global scale.

"The open internet proves to be immensely powerful for clients given its infinite reach and the number of possibilities that it provides for growth and acquisition," said Rob Heiser, Segmint President and CEO. "SegmintReach opens up vast opportunities for highly regulated industries, like banking and healthcare, by expanding targeted marketing capabilities well beyond their owned physical or digital properties. The opportunities associated with SegmintReach open up a whole new frontier for banks and healthcare organizations in particular."

Meanwhile, Sparkcentral has launched the In-App Messaging Solution; the new solution give brands the ability to engage customers with live customer service reps while in applications.

"In-App Messaging is critical for creating the most cohesive and personalized customer experiences," said Davy Kestens, CEO of Sparkcentral. "Customers today expect seamless and effortless support on whatever medium they're on. The ability to problem-solve in a brand's native app fixes the last missing piece in the mobile experience. At the end of the day, your customers are increasingly mobile, so shouldn't your customer service be available there too?"

And GoDaddy has expanded their small business toolset with integrations email marketing, shipping and online security. They've integrated McAfee SECURE Certification to their online store and has added Shippo, a customized shipping solution as well as an integration with GoDaddy Email Marketing to collect and manage site visitors' email addresses.

"We created Online Store to make it easier for small businesses to build ecommerce sites. We're proud to increase the value of our offer by integrating GoDaddy Email Marketing, Shippo, and McAfee SECURE certification," said Lauren Antonoff, SVP Presence & Commerce at GoDaddy. "We're constantly working to provide tools that improve the lives of small business owners who need to focus their time and energy on their business, rather than wrestling technology. Online Store answers this call for a hassle-free solution that helps them drive repeat business by keeping in touch and with and better serving their customers."

Tags: advertising, advertising tools, ecommerce, ecommerce tools, GoDaddy, Segmint, Sparkcentral










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