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BizReport : Advertising archives : September 19, 2015

Ad Roundup: Platforms to better connect brands

In today's advertising roundup, two platform releases that should set up brands with better data. One solution connects brands with real-time analysis while another links sales and campaign data.

by Kristina Knight

First, Rocket Fuel has launched Marketing in the Moment, a new one-to-one marketing tool set up to help brands better manage their advertising dollars. Through the tool, brands can tap into real time data to target and optimize campaigns.

"Rocket Fuel is leading an industry transformation to deliver marketing campaigns that target consumers at precise moments of influence," said Monte Zweben, interim CEO, Rocket Fuel. "Rocket Fuel's Moment Scoring technology is purpose-built to learn the critical--and often hard to recognize--predictors of what makes one ad more appropriate than another, in a particular moment, to deliver on a marketer's goals."

And LiveRamp has launched LiveRamp Customer Link. The new SaaS product helps brands connect sales and campaign data across channels as well as devices, providing better performance insights and analytics.

"We've expanded beyond data onboarding and now offer a suite of data connectivity services that help marketers unlock greater value from their preferred marketing platforms", said Travis May, President and GM of LiveRamp. "With better connections across the tools they use every day, marketers can gain the insights they need to deliver superior customer experiences and achieve better business results."

Tags: advertising, advertising tools, LiveRamp, RocketFuel, tips

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