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BizReport : Ecommerce archives : September 25, 2015

Ad Roundup: Data solutions for retail, mobile

In today's advertising roundup, two new releases that increase brands' ability to access and use data in the online and mobile spaces.

by Kristina Knight

First, Evergage has launched Evergage for Mobile Apps; the new solution gives insight into consumers behavior in the mobile app space. The data can then be used to optimize the user experience.

"As mobile traffic continues to grow, it's increasingly important for people researching, browsing or shopping on a mobile app to have a seamless, consistent experience with a brand," said Karl Wirth, Evergage CEO. "Driven by marketing and user imperatives, Evergage for Mobile Apps makes this vision a reality. Customers can unleash the power of Evergage, including tracking and personalization, within their mobile app environments, and save time and increase effectiveness by not having to use two different tools - one for Web and one for mobile. No matter which channel a visitor is using, that person gets an optimized and relevant experience to drive greater satisfaction, repeat visits and purchases."

And Connexity has launched Data-as-a-Service, a platform that gives advertisers and ad partners insights into their proprietary audience data. That data can then be used within third-party platforms; before the DaaS release Connexity data had to be used within their infrastructure.

"Many advertisers and agencies rely on their own data management systems and DSPs to activate and optimize their campaigns," says Craig Teich, Executive Vice President of Global Sales at Connexity. "Connexity's DaaS solution supports that growing industry trend and ensures clients can access high quality data in their centralized operations and systems. Now, advertisers can manage campaigns and bid against Connexity data themselves."

Tags: Connexity, data tools, ecommerce, ecommerce tools, Evergage, mobile data, mobile marketing

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