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BizReport : September 30, 2015 Archive

September 30, 2015 Archive

Ecommerce | September 30, 2015

Forecast: Local promotions key for holiday retailers

Turns out local promotions would be more important that ever in swaying consumers to purchase. That's the takeaway from a new Eyeview report which indicates more than half of shoppers will be influenced to purchase thanks to a local promotion. >>

Mobile Marketing | September 30, 2015

Brands: How to better use location data

Data analysis and strategy are two areas in which many businesses continue to struggle. With the dearth of mobile, online, social, email and offline data, it's no wonder. One expert offers his top tips to better use location data. >>

Loyalty Marketing | September 30, 2015

Fuel-savings loyalty programs most popular

A survey in the U.S. by Excentus reveals which loyalty programs consumers covet and engage with the most. >>

Ecommerce | September 30, 2015

Criteo: Half of ecomm purchases are cross-device

When it comes to making online purchases, half of us are using multiple devices to make the decisions. That's the word from Criteo's Q3 State of Mobile Commerce report. Researchers found a full 50% of ecommerce purchases include a cross-device journey. >>



Internet | September 30, 2015

SMBs: Top 3 tips to protect against cybersecurity attacks

Small businesses are not immune to cybersecurity attacks, but there are steps that can be taken to help protect against these attacks. One expert offers his tips. >>

Advertising | September 30, 2015

Google announces new ad targeting tool

Google has announced a new tool that will enable marketers to upload a list of email addresses to help target ads across paid search on the engine, YouTube and Gmail. >>