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BizReport : September 29, 2015 Archive

September 29, 2015 Archive

Advertising | September 29, 2015

Ad Roundup: Software releases in the online space

In today's advertising roundup, three new releases that small businesses may find helpful in reaching and engaging customers. >>

Mobile Marketing | September 29, 2015

Mobile Roundup: Tools to give mobile brands increased control

Three new releases into the mobile space could give brands more control over data, audience segments and targeting options. Details in today's mobile roundup. >>

Advertising | September 29, 2015

Word-of-mouth most trusted form of advertising among British consumers

Yet more research reveals that word-of-mouth is perhaps the most influential form of marketing or communication, more so than advertising and promotional email. >>

Advertising | September 29, 2015

People, not ads, most effective means of influencing consumer buying decisions

Are you in-the-know about which sources consumers turn to and trust when researching purchases? According to a new study from Experticity, an overwhelming number of marketers are wrong about which marketing activity consumers trust the most. >>



Mobile Marketing | September 29, 2015

Survey: Sales staffs turning to mobile

Sales staffs are turning more and more to mobile devices, a fact of which marketing departments should be aware. Knowing how sales staffs are using technology can help marketing departments know how to get them the information they need. >>

Research | September 29, 2015

Women, Millennials most likely to video chat

Research hub GfK is reporting that when it comes to video calling female Millennials who are well off are most likely to be ringing in. According to the new GfK MRI Survey of the American Consumer 23% of Americans (43.1 million) have now made a video call from a mobile device. >>

Advertising | September 29, 2015

Do SMBs need more location in their data?

Small businesses aren't just competing with other small businesses. They are competing against both regional, national and international brands in the online space. Here's how data can help. >>