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BizReport : September 28, 2015 Archive

September 28, 2015 Archive

Internet | September 28, 2015

Study: Millennials like CSR, but may engage differently

Social responsibility has been a buzz word for a couple of years now. One new report indicates Millennials, especially, are interested in one type of social responsibility: corporate social responsibility (CSR). >>

Advertising | September 28, 2015

Brands: Data trends to watch

The drive to data is a huge trend in the online space. Brands are collecting more data, analyzing more data and integrating more data. Here are the trends to watch in the data space. >>

Mobile Marketing | September 28, 2015

Report: Retailers expecting mobile, social holiday surge

A new retail-based report is rather disturbing. According to Campaigner's new data brands are expecting a big mobile and social surge over the holiday season - but they aren't preparing for the surge. Researchers found more than one-third (38%) of online retailers have not begun preparing for the upcoming holiday shopping season. >>

Ecommerce | September 28, 2015

Savvy shoppers abandoning purchases if no discount, voucher available

Incentives play a significant role in consumer purchase decisions and two recent studies reveal that retailers that don't employ vouchers and discounts are missing out on a fair chunk of sales. >>

Ecommerce | September 28, 2015

Consumers want to buy direct from a brand's website

A new consumer preference survey uncovers consumers' expectations of brand engagement, and reveals their desire to connect directly with brands. >>

Internet | September 28, 2015

U.N.: More than half world's population offline

The UN believes that its goal of getting 4 billion Internet users globally by 2020 is unlikely to be achieved as new data reveals more than half of the world's population do not have regular access. >>