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BizReport : September 23, 2015 Archive

September 23, 2015 Archive

Advertising | September 23, 2015

Top 3 tips to determine where retail ad dollars should be spent

Opportunity is here, online retailers only need to know where to look for it. That, according to one expert who says consumers' demand for getting their products right now means dollar signs for ready retailers. >>

Advertising | September 23, 2015

What the Simulmedia, TiVo Research partnership means for data

This week Simulmedia and TiVo Research announced a partnership that will give brands independent verification to their television campaigns. What does this mean for the TV space? >>

Loyalty Marketing | September 23, 2015

Brands: Can you borrow loyalty?

Loyalty programs are growing in popularity across the retail spectrum. Whether online or offline consumers are looking for ways to earn points and save money. But, can a retailer who doesn't have a loyalty program of their own borrow the loyalty of other shoppers? >>

Ecommerce | September 23, 2015

Expert: Online sales outpacing in-store

According to some reports in Q2 2015 online sales have begun to out-pace in-store sales. One expert suggests this change in how people are shopping is an indication that consumers are now demanding immediate gratification as part of their shopper experience. >>



Advertising | September 23, 2015

Ad Roundup: Tools use data for better insight

In today's advertising roundup: releases from Pixalate and BrightEdge that offer brands additional insights into both online and mobile data. >>