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BizReport : September 16, 2015 Archive

September 16, 2015 Archive

Mobile Marketing | September 16, 2015

Time spent with apps outstrips time watching TV

In the second quarter of 2015, Americans spent more time using mobile apps than they did watching television, according to new figures released by Flurry. >>

Ecommerce | September 16, 2015

Expert: What the EMV switch means for businesses, customers

In just a few weeks US businesses will make the EMV switch; this switch is supposed to ensure the security of credit cards and reduce fraudulent purchases. But many businesses and customers aren't sure how the switch will impact them. One expert offers his advice. >>

Internet | September 16, 2015

Expert: How to determine which maturity phase your business is in

Several studies point to the correlation between the performance of a company and its maturity of it's enterprise mobility platform. While the cause & effect relationship between mobility and performance is still up for debate, it has been found that organizations with an enterprise-wide mobility strategy demonstrate higher revenue growth and better operating margins. How can brands tell if they're in the Aware, Reactive or Proactive stage? >>

Advertising | September 16, 2015

Ad Roundup: Partnerships and platform extensions

In today's ad roundup: two partnerships that will increase brands' insight, and a platform extension offer more creative control. >>



Social Marketing | September 16, 2015

Global brand becomes first to ditch website for Tumblr

Nestle's top-performing brand on social media, Nescafé, has announced its decision to ditch its local and global websites and move to Tumblr. >>

Ecommerce | September 16, 2015

Spending gap between PC-only and multi-channel shoppers widens

A study by the Center for Retail Research for RetailMeNot reveals that shoppers in the U.K. will spend £60 billion (US$92 billion) online next year and demonstrates the gap between how much multi-channel and PC-only shoppers will spend. >>

Social Marketing | September 16, 2015

Top 3 tips for a better social strategy

The social space requires a different kind of approach than other advertising. People there don't necessarily want straight-up ads, they want content, engagement and something special. Here are our top three tips for a better social commerce strategy. >>

Research | September 16, 2015

SMBs: Economy is a problem

Small businesses aren't ready to unhang their shingles, but they are worried. That's the takeaway from a new poll that suggests while most SMBs are optimistic about their business they're not so optimistic with the overall economy. >>

Advertising | September 16, 2015

Ad Roundup: Releases for analytics, ecommerce

In today's advertising roundup, a trio of releases that should increase brands' insight into ecommerce, fraud and partner programs. >>