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BizReport : September 14, 2015 Archive

September 14, 2015 Archive

Social Marketing | September 14, 2015

Expert: How social is changing ecommerce

Social networking has taken over the world and it just might take over ecommerce. One expert weighs in how the role social plays for retailers and what the future could hold. >>

Ecommerce | September 14, 2015

Report: Bounce rates, conversions increasing

For the second quarter of 2015 ecommerce showed both increases and decreases. According to new Monetate data while bounce rates increased for the month, so did conversion rates. This could indicate a stronger Q3 and Q4 as shoppers begin picking up items for the not only back-to-school, but for the upcoming Thanksgiving, Christmas and Hanukkah holidays. >>

Advertising | September 14, 2015

Report: Mornings best for clicks

When it comes to the mobile space mornings are better. For clicks, that is. According to new data focused on both US and UK based mobile consumers, mobile ad click through rates are highest during the morning hours, and in some cases are more than double the rate of click throughs later in the day. >>

Blogs & Content | September 14, 2015

Freebies do not sway tech bloggers' reviews

New research reveals that bloggers who accept compensation for reviews actually feel empowered, not indebted, to those companies pitching products at them. >>

Ecommerce | September 14, 2015

60% of retailers plan to start holiday promos this month

A survey among retailers in the U.S. and U.K. reveals that nearly 60% will start their holiday promotions this month and more than a quarter plan to offer more holiday promotions this year than last. >>

Social Marketing | September 14, 2015

All Blacks win (social) Rugby World Cup

As teams for the Rugby World Cup begin to gather in the U.K., RadiumOne has already declared the winner based on the teams' 'social score'. >>