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BizReport : September 11, 2015 Archive

September 11, 2015 Archive

Ecommerce | September 11, 2015

Physical stores central to omnishoppers' experience

Technology has made shoppers smarter but, according to new research by MasterCard, physical stores are 'the center of gravity in an omnishopper's universe'. >>

Ecommerce | September 11, 2015

Share of holidaymakers booking exclusively online plateaus

Phocuswright's annual U.S. Consumer Travel Report reveals that the share of Americans that book vacations using offline channels is holding steady following year of decline as more complex bookings require the human touch. >>

Mobile Marketing | September 11, 2015

Experts: How the AOL/Millennial deal will impact mobile

Advertisers and agencies want to know: what does the AOL/Millennial Media acquisition mean for the online and mobile spaces. Two experts offer their insights as to what this deal could mean. >>

Advertising | September 11, 2015

Top 3 tips to deal with multiple data silos

Extrapolating data from email lists, social media and even online display campaigns has become relatively simple. The problem comes with aggregating those data points from across the online and offline spaces and siloing it into a singular view of the customer. Here are our top 3 tips to better handle multiple data silos. >>