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BizReport : September 10, 2015 Archive

September 10, 2015 Archive

Social Marketing | September 10, 2015

Kenshoo: Are Instagram Ads worth it?

Instagram has signed on several top tier advertisers and platforms to their new Ads API, and now some early results are coming in from those campaigns. According to Kenshoo data the average cost-per-install is $6.30 while the average click-thru is 2.48%, making an average cost per click of $0.51. >>

Advertising | September 10, 2015

Brands: How to deal with multiple data silos

According to one new report about half of brands are stymied by the vast amount of data available to them. Data that should make their job simpler is instead making it harder for brands to connect with their customers. One expert offers advice for better dealing with data. >>

Internet | September 10, 2015

Experts weigh in on AOL/Millennial Media acquisition

Going in to the holiday weekend we learned AOL is set to acquire Millennial Media leaving many of us with a single question: what does this mean for the mobile space? >>

Loyalty Marketing | September 10, 2015

Few consumers feel rewarded for providing personal data to marketers

Most consumers are happy to share personal data with brands, but very few are seeing 'special benefits' from providing this information, according to new research from marketing and loyalty analytics firm Aimia. >>

Ecommerce | September 10, 2015

Lack of data availability costing sales leaders valuable time

The growing disparity between the business information data-driven sales leaders want, and what they are able to get, is the source of much frustration, according to a new survey from business intelligence firm Domo. >>

Ecommerce | September 10, 2015

Uber reportedly planning to unveil crowdsourced delivery service

Uber is planning to unveil a program with major retail partnerships to offer a crowdsourced express delivery option for shoppers - a feature that a recent survey by online shipping solution Endicia revealed would be popular among consumers. >>