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BizReport : September 3, 2015 Archive

September 3, 2015 Archive

Advertising | September 03, 2015

Reports show upswing for connected TV, downswing for pay

Look for connected television ad sales to increase. That's the takeaway from a new ANA/BrightLine report which points to the astounding growth (380% YoY through January 2015) of viewing via these streaming devices. The report groups OTT devices like Amazon Fire TV, Apple TV and ROKU together with smart TVs; about half of US households now have at least one connected device. >>

Mobile Marketing | September 03, 2015

Study: Smartphone viewers more likely to click

Video has become something of a staple for brands in the online and mobile spaces. Ads for content, UGC videos, product demonstrations and original content are all vying for customer attention. engage:BDR has looked at how mobile video viewers are engaging with content. >>

Internet | September 03, 2015

How technology can improve the classroom

We talk a lot about how technology can improve business and marketing initiatives, but technology can also offer an assist in the classroom. One expert offers his tips on how. >>

Advertising | September 03, 2015

Campaign launched to increase awareness of role of ads in funding free online editorial

A UK-based outstream video ad firm is so concerned of the effect of ad blocking on the business models of quality publishers it has launched a campaign to educate Internet users of how advertising funds the content they enjoy. >>

Trends & Ideas | September 03, 2015

Retail Internet of Things spend forecast to reach $2.5 billion by 2020

In just five years retailers will be shelling out billions on technology related to the Internet of Things, according to new figures released by Juniper Research - that's four time the amount forecast to be spent this year. >>

Blogs & Content | September 03, 2015

Vloggers under-utilized by brand marketers targeting Millennials

A new report compares the relative influences of vloggers to television and movie stars on Millennial purchase intent and finds an area that brands are yet to fully embrace. >>