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BizReport : Mobile Marketing : August 28, 2015


Time spent gaming on mobile drops, eSports partly to blame

The lack of a new gaming hit, a switch to watching others play games, and paying their way to game completion are all reasons put forward by Flurry for the downturn in time spent playing mobile games.

by Helen Leggatt

Less time was spent gaming on mobile this year than last, according to Flurry's latest data. In 2014, gaming accounted for 32% of the total time people spent using a mobile device (52 mintues). That figure has now dropped to just 15% (33 minutes), a drop of 37%.

Furthermore, the top mobile games this year are the same games that were sitting at the top of the charts three years ago and that lack of new blood could well be starting to affect the gaming audience.

Also affecting the time spent gaming on mobile is a change in behavior, particularly among Millennials. Instead of playing games, more and more people are tuning in to watch others play games. Known as eSports, and rumored to be the fastest-growing and most-viewed sport in the U.S., it attracts millions of online viewers.

Twitch, a website launched four years ago that enables viewers to watch others play games such as League of Legends, has some impressive stats. Currently, Twitch has 1.5 million broadcasters (11K partnered channels), 100 million viewers per month who watch 106 minutes per person per day on average, and 38 million installs of their mobile app with 4.7 billion minutes watched across 10.3 million unique devices.

Perhaps as a reflection of the increasing popularity of eSports, YouTube has just entered the space with the launch of 'YouTube Gaming'.

Another reason Flurry puts forward for the drop in time spent gaming on mobile is that more and more people are choosing to 'pay instead of play'. Gamers are spending more money, than time playing.

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While time spent gaming is down, time spent using messaging and social apps has seen a 50% YoY increase from 45 minutes a day last year to 1 hour 8 minutes this year. Flurry points out that the majority of time spent in messaging and social apps is actually spent consuming media via the likes of Facebook, Tumblr and Snapchat.


Adam Ziaja / Shutterstock.com






Image via Shutterstock

Tags: eSports, gaming, mobile, trends








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