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BizReport : Ecommerce archives : August 12, 2015

Survey: Shoppers want deals, tech options

When it comes to what shoppers want, there are a million voices saying social media, reviews and even in-store experiences. One new survey asked shoppers what they wanted and the results may surprise some.

by Kristina Knight

First Insight has released their new consumer based survey which indicates shoppers want good value, technology options and are influenced not by Hollywood celebrities but social media stars.

For example, researchers found that consumers are more likely to be influenced by Instagram stars than Hollywood or sports stars. Most Millennials (98%) say they don't want retailers to text them about deals/promotions and only 5% look at fashion magazines as influential for them. Instead, they are looking to email as their preferred communication method.

"This survey revealed the importance to retailers in understanding their target consumer, from their preferences regarding in-store technologies to the small but important details such as whether it's better to reach them by text or email," said Jim Shea, Chief Marketing Officer of First Insight. "Consumers today expect the shopping experience to be personalized and want retailers to evolve along with their preferences."

Other interesting findings from the report include:

• 40+% of Millennials say price is the 'most important factor' in buying decisions
• 60% say they 'never interact' with store profiles on social media while they are in-store
• 75% say they will not shop at stores using facial recognition technology
• 70% say they don't know what in-store beacons are
• Most shoppers say barcode scanners are 'the most helpful' in store tech option

Image via Shutterstock

Tags: advertising, ecommerce tips, ecommerce trends, First Insight

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