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BizReport : Mobile Marketing : August 18, 2015


Survey: Most say push notifications 'are not relevant'

When it comes to engaging with a mobile audience push notifications are a great tool. But, according to one new survey many brands are missing the boat and it's because of relevance. According to Delvv most American's say the push notifications they're receive aren't relevant to them.

by Kristina Knight

Researchers with Delvv recently polled mobile consumers to see how they're holding up under the influence of mobile. Turns out may feel overwhelmed by the sheer amount of information to them - especially when 78% report most of the push notifications they receive aren't relevant. That said, they aren't giving up mobile; 84% reported their mobile device 'is integral to their life'.

"Mobile devices have democratized access to information, giving us powerful tools for succeeding in a rapidly shifting global landscape. But plentiful information can easily lead to information overload, and smartphone users are spending too much time sifting through content to find exactly what they need," said Raefer Gabriel, co-founder of Delvv. "The Delvv Mobile Overload survey shows us that millennials, the heaviest mobile device users, are bogged down by excessive, poorly targeted information on their smartphones. At Delvv, we're developing mobile apps that reduce the burden of information overload through more intelligent filtering and personalization."

Some interesting findings from the report include:

• 51% of Millennials cannot go more than three hours without checking their smartphone
• 37% of Millennials will immediately go home if they forget their phone
• 90% manually organize information on their phone or use organization tools to fight overload
• 55% say messaging app notifications 'are the most useful'

Tags: Delvv, mobile advertising, mobile consumers, mobile marketing, mobile use trends










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