Study: Most shoppers researching via mobile

Shopping online - or on mobile - is growing more popular every day. Many shoppers who prefer to buy in physical stores say they have researched product via a mobile devices prior to buying. New data out from HookLogic and Market Tree outlines what shoppers are doing in the mobile space.

by Kristina Knight

New data out from HookLogic and Market Tree identifies consumer behaviors across six key shopping categories including apparel, health and beauty and electronics. Researchers found ore than 60% of consumers browse the core six categories online once a month; the six key categories are Clothing, Health & Beauty, Electronics, Baby Care, Home Goods and Grocery.

Some interesting takeaways from the report include:
• 60% of consumers report researching products via mobile phone
• 46% say they've mad mobile purchases
• 46% say they've researched on one device and then purchased on another
• 63% say they are product-specific when shopping online
• Of those who research via mobile, most are comparing prices or looking at reviews

"Mobile sales continue to grow at a lightning-fast pace, and will dominate desktop sales in a matter of years, not decades," write the report authors. "In-store use is growing even faster, as consumers look online to get deeper, real-time information. Of consumers who have used a phone in-store, 71% were comparing prices while nearly 60% were looking at reviews and product details. Cross-purchase dynamics are strong, with 46% of shoppers saying they had researched a product on one device then purchased on another.

Researchers found the average apparel shopper spent $313 the month prior to the survey while health and beauty shoppers spend $346 (average) and electronics shoppers spend $395 (average).

Image via Shutterstock

Tags: ecommerce trends, HookLogic, m:commerce, mobile marketing, mobile shopping trends