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BizReport : Research archives : August 19, 2015


Study: Mobile Millennials do it all on the phone

When it comes to getting that first job post-college, Millennials are excited about working, but businesses should be ready with mobile solutions - including employee handbooks on the use of mobiles in the workplace. That's the takeaway from a new CEO.com and Domo, which found Millennials are willing to work long hours, but that they are also used to being connected to the outside world.

by Kristina Knight

Researchers recently polled more than 2,000 college students about what they expect post-college. They found nearly half of Millennials are used to connecting to the Internet via smartphone (46%) or tablet/laptop (43%). This 'always on' access has led Millennials to be fast-paced and researchers say they expect their work environment to also be fast-paced (90%).

"The term 'mobile' will have very little significance in tomorrow's workplace because mobile will be so pervasive," said Josh James, Domo founder and CEO. "Today's world is moving to mobile so rapidly that companies without a mobile-first mentality will have a difficult time attracting and retaining customers, and a far bigger challenge attracting and retaining talent."

Some interesting takeaways from the report include:

• 97% of millennials use mobiles for everything from streaming music and browsing the Internet, to planning meetings and accessing financial information
• More than 70% of Millennials say they'll spend more than 40 hours/week at the office
• Most Millennials expect workplaces to be tech-savvy, including having mobile devices/laptops provided in addition to traditional benefits






Image via Shutterstock

Tags: CEO.com, Domo, millennial demographic, millennial trends, mobile marketing, mobile work place








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