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BizReport : Social Marketing : August 31, 2015

Social Roundup: Rolling out for Instagram

Instagram is rolling out their new ads platform and several mobile platforms have been granted early access. The Instagram Ads API includes software and tools to purchase and manage social media campaigns within the social network.

by Kristina Knight

Adaptly is one platform with early access. Through the access Adaptly's clients will be able to create and edit multiple ads and campaigns, optimize those ads for targeting and then see how the campaigns are faring using performance metrics.

"We are pleased to have early access to the Instagram Ads API and have already launched campaigns for some of the biggest brands in the world," says Nikhil Sethi, Adaptly's co-founder and CEO. "The addition of Instagram media opportunities into the Adaptly platform has further enhanced our industry-leadership, particularly in the areas of video and mobile ads."

GrowMobile is another platform rolling out support for Instagram's new API, which will give their clients the ability to create and edit ads as well as track performance.

"The introduction of Instagram advertising enhances our social media advertising capabilities and our overall mobile advertising capabilities, extending our ability to provide unrivaled mobile advertising solutions for our clients," said Shai Gottesdiener, General Manager of Growmobile. "As one of the first Facebook Marketing Partners to receive access to the Instagram Ads API, we have a unique opportunity to strengthen our position as a mobile advertising industry leader."

According to eMarketer Instagram mobile ad revenues are expected to surpass $2.5 billion by 2017.

Image via Shutterstock

Tags: Adaptly, GrowMobile, Instagram advertising, mobile marketing, social ads, social marketing

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