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BizReport : Blogs & Content archives : August 03, 2015

Report: Brands need to up their content focus

Qvidian has released a new report that indicates while brands know content is important to their business, their processes for updating content continue to be a problem. The 2015 Content Automation Trends Report found while most (78%) agree sales content is key to success only half report that content is accurate.

by Kristina Knight

"Understanding your buyers and knowing where they are in their process, aligning with them quickly in order to deliver the most relevant and personalized content assets, is key for sellers to deliver the most compelling value proposition to buyers," said Christopher Faust, CMO, Qvidian. "Content Automation is not just about right content, right time. It's about making it that much easier and faster for sales teams to find, access, assemble, and deliver a personalized buyer experience that provides greater value. Deals are not won with a piece of content. They are won because sellers aligned with their buyer and had better conversations with the most relevant assets at hand to support the process."

Some interesting findings from the report include:

• 83% of sales pros 'have trouble' accessing messaging/content in real time
• 49% say data and content are 'somewhat accurate'
• 48% report data/content are updated and reviewed as needed
• Most say content distribution is managed by at least 3 people

As for the most used pieces of content about two-thirds of respondents say they use proposals (67%), presentations (63%) and RFPs (60%) often.

Image via Shutterstock

Tags: branded content, content tips, content trends, online content, Qvidian

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