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BizReport : Mobile Marketing : August 19, 2015

Report: Android devices surge in usage

According to new Opera Mediaworks data, Android devices are going strong in the APAC (Asia-Pacific) region. Looking at data from Q2 of 2015, researchers found that consumers in India, Indonesia, the Philippines and Vietnam (P4) have increased their smartphone usage more than 50% over the past 2 years.

by Kristina Knight

"It's an exciting time to be a mobile marketer in Asia Pacific right now. The region is predicted to have 2 billion smartphone users by 2019, and APAC's mobile screen minute average is higher than global averages, thanks to the higher demand for mobile video," says Vikas Gulati, Managing Director, Asia, Opera Mediaworks. "This is due in part to publishers creating more video-friendly environments and mobile audiences surpassing TV-like scale. Since growing our team in Asia, Opera Mediaworks is poised to meet the demands of mobile-video advertising in this region."

Some interesting findings from the report include:

• Android accounts for more than 60% of mobile traffic (APAC)
• Android accounts for nearly 70% of mobile traffic (P4)
• The Philippines have exceeded the ratio of 1:1 for video-ad impressions

Researchers also found that Vietnamese mobile consumers are using the most data (85 MB/month average) and that men are more likely to be mobile than women.

"Collaborating with members of the mobile marketing ecosystem has always been the key to building knowledge and capabilities amongst this the region's marketers, and the MMA is very excited to partner with Opera Mediaworks on their State of the Mobile Advertising Report," says Rohit Dadwal, Managing Director, Mobile Marketing Association APAC. "We believe marketers in Asia are best positioned to be leaders in global mobile innovation, building campaigns that harness the potential of the medium and the mobile audience. Opera's stunning data proves that the future of mobile lies in Asia."

Image via Shutterstock

Tags: APAC mobile, global mobile trends, mobile marketing, mobile trends, Opera Mediaworks

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