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BizReport : Mobile Marketing : August 20, 2015

Faceoff: India smartphone users vs. US

According to Statista smartphone users in India will outpace those in the US within the next two years. Currently there are 183 million smartphone users in the US and 160 million in India; by 2017 experts expected 234 million smartphone users (India) and 220 million in the US. Vserv is breaking down the difference between the two user bases.

by Kristina Knight

Nearly half of US smartphone consumers are 'app junkies' and most app junkies are women. But, according to Vserv's report. in India only about 25% of smartphone consumers are app junkies, and men are more likely that women to be categorized as such. These consumers spend about 160 minutes each day on mobile devices (India), and in the US spend about 73 minutes per day in apps.

Both Indian and American smartphone user bases have social stars - those spending the most time in social networks - and entertainment buffs - those spending time gaming or watching videos.

Indian and American smartphone users each also have the conversationalist segment - these are mostly older consumers and spend much of their mobile time making actual calls. In India these consumers are likely over age 25, but in the US these users are most likely to be either over 50 or under age 29.

Finally, there are the dabblers. These mobile consumers are likely under the age of 18 and over the age of 36 (India) or over age 55 (US), they while they install a few apps, they are most likely to spend less than 90 minutes each day with their smartphones.

Tags: mobile consumer trends, mobile marketing, mobile trends, Vserv

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