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BizReport : Research archives : August 06, 2015

Back to School stressful for parents

Turns out parents aren't just stressed about summer child care a good number are also stressing about getting back to school - the cost of supplies, finding the time to shop for supplies and dealing with crowds at malls and department stores.

by Kristina Knight

Even shopping online is stressful for most (91%) of those surveyed according to SOASTA. Over half report shipping costs (57%) and inventory concerns (51%) stress them out in the online space while 50% say not being able to test what they're buying online is stressful.

Other interesting findings from the report include:

• 30% worry about credit card security
• 27% worry about slow load times and 25% about sites crashing during a transaction
• 73% of mobile shoppers report interest in shopping apps like Amazon or Ebay
• 49% say they'd use m:commerce apps to find deals, 37% of price comparison

"For the second year in a row, SOASTA'S Back to School Shopping Report Card has uncovered serious pitfalls when it comes to digital performance during one of the biggest shopping events of the year," said Ann Ruckstuhl, Chief Marketing Officer, SOASTA. "Web and mobile app performance matters now more than ever before, and it's critical that e-commerce and m-commerce sites have real-time visibility into user experience, conversion and monetization. SOASTA can help digital businesses achieve maximum performance by monitoring, measuring, testing and optimizing their websites and mobile apps all year round."

Meanwhile Cardlytics has good news for retailers this back to school season. According to their new report the back to school spend showed a 3% revenue increase from 2013 to 2014 with shoppers making more shopping trips rather than spending all of their budget in one or two trips.

"What we've found is that Back to School drives more spend and more trips to more stores across several categories," said Dani Cushion, CMO of Cardlytics. "As a result, we recommend that retailers across the board prepare for Back to School as a distinct shopping event in both their media and in-store efforts."

Their data also shows those who shop online do so for longer periods of time than those shopping brick-and-mortar stores.

Image via Shutterstock

Tags: back to school, back to school shopping, back to school trends, Cardlytics, SOASTA

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