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BizReport : Advertising : August 26, 2015


Only 0.2% of mobile users do any social sharing

Analysis of millions of mobile sessions by mobile experience optimization firm Moovweb found that very few users do any social sharing.

by Helen Leggatt

Mobile users are 11.5 times more likely to click on an advertisement than a social sharing button, discovered Moovweb in their analysis of more than 61 million mobile sessions. Just 0.2% of mobile users did any social sharing.

Facebook was found to have the highest social sharing button engagement, followed closely by Pinterest. Twitter was third but mobile users were three times more likely to share posts on Facebook.

However, Kumar explains that, while social sharing behavior with regards to shopping is evolving, with more mobile users happy to make purchases on their device, they are not yet ready to share those purchases with their social networks.

"Social is likely the channel of influence during discovery and preference phase," said Kumar. "Social is not top of mind when a consumer is in the moment and making a purchase."

Earlier this month, Ahalogy released data showing that image-sharing social network Pinterest saw its greatest rise in use in-store, with 67% pulling up Pins while shopping, a 58% increase on 2014.

Image via Shutterstock

Tags: advertisement, mobile, social media










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