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BizReport : Advertising archives : August 24, 2015

Ad Roundup: Tools for social and ecommerce released

Two new releases into the online space should give brands a bit more information as we head into the busy holiday shopping season. AdRoll has integrated with a leading ecommerce platform while a release from Sprout Social may give brands more social reach.

by Kristina Knight

First AdRoll has integrated with Shopify; the integration will give online merchants access to ad retargeting capabilities across devices. Merchants will be able to use their own customer data for retargeting and then retarget from their email database. Campaigns can be tested from within the Shopify platform.

"We know that merchants are leaving money on the table by not retargeting their customers. The data shows that of all those who abandon shopping carts, three quarters intend to complete their purchase at a later date," said Adam Berke, AdRoll president and CMO. "Our goal is to help all 175,000 Shopify merchants seamlessly implement the proven retargeting tactics that the largest retailers use to solve this problem."

And Sprout Social has launched social advocacy platform Bambu. The new offering gives brands the ability to curate and manage content across social media including Facebook, Twitter and LinkedIn through customized content feeds and then monitors how that content is engaged with.

"Sprout builds products and offers solutions that foster our vision of open, measurable communication among brands and people," said Justyn Howard, CEO and co-founder of Sprout. "We are focused on employee advocacy because active, engaged employees already speak out in droves. It is a natural and necessary progression for our business to now provide organizations with a tool that opens another communication channel to activate social conversations."

Tags: adblock, AdRoll, advertising tools, ecommerce, ecommerce advertising, social marketing, Sprout Social

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