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BizReport : Advertising : August 20, 2015


Ad Roundup: BYOD and analytics improvements

In today's advertising roundup, a name change for two video ad tools and a tool which will give brands the ability to name their audiences as well as a BYOD option that will simplify brands' BYOD data usage.

by Kristina Knight

First, Syntonic has released DataFlex; their new tool is a split billing offering which gives mobile brand the ability to manage data usage. This is important because of the amount of workers using personal mobile devices for work or work devices for personal uses.

"BYOD has transcended the large enterprise and is now regarded as an essential business function for businesses of all sizes," said Gary Greenbaum, Syntonic Co-Founder and CEO. "With Gartner anticipating nearly half of all businesses to require employees use personal device for work by 2017, it will be imperative for business owners to adopt solutions that help control BYOD costs now. Syntonic DataFlex allows businesses to cost efficiently initiate and scale BYOD programs."

Meanwhile, Allant has launched the Advanced Advertising Insight platform; the tool gives both agencies and advertising the ability to define audience segments using CRM and third party data to create master audience files.

"For example, advertisers and agencies could select women who have kids aged seven to 14, an annual household income of $50,000, live in select areas near a car dealer and have owned or leased an SUV for more than three years," says Dave Irwin, president of Allant. "Allant brings all that information together and activates the next step, which is to provide the number of people who fall in the defined segment. Allant then adds a link of where these viewers watch TV, whether it is live, on a DVR, video-on-demand, or on other platforms."

And Videoplaza has officially re-branded to Ooyala; Ooyala acquired Videoplaza last year. The official change over means Videoplaza's ad offerings have also re-branded: Karbon, the premium ad serving/management platform is now Ooyala Pulse and the programmatic trading platform, Konnect, is now Ooyala Pulse SSP.

Tags: advertising, advertising tools, Allant, mobile marketing tools, Ooyala, Syntonic










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