August 28, 2015 Archive

Mobile Marketing | August 28, 2015

Time spent gaming on mobile drops, eSports partly to blame

The lack of a new gaming hit, a switch to watching others play games, and paying their way to game completion are all reasons put forward by Flurry for the downturn in time spent playing mobile games. >>

Advertising | August 28, 2015

Expert: How to turn data-rich into data-action

There is a plethora of data available to brands these days - social media data, click data, past purchases and even snail-mail newsletter lists. But turning this data rich atmosphere into actionable insights is still hard. One expert offers his advice. >>

Advertising | August 28, 2015

Expert: 3 questions to ask before outsourcing

According to a recent Gartner report about half of company's digital marketing activities are outsourced. This outsourcing can take a load off of PR or marketing departments, but may not be the best use of company resources and budget dollars. One expert explains why brands should consider outsourcing - or not. >>

Email Marketing | August 28, 2015

Top retail brands' email marketing campaigns found wanting

When Practicology signed up to email from the U.K.'s 100 best-known retailers they found that many weren't up to scratch. >>

Ecommerce | August 28, 2015

Retailers must consider tech expectations of in-store consumers

Retailers must begin to take into account the technological demands of consumers in-store. The right infrastructure is needed to meet the growing connected shopping experience that consumers are increasingly expecting, finds new survey. >>

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