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BizReport : August 26, 2015 Archive

August 26, 2015 Archive

Ecommerce | August 26, 2015

Study: Content, page loads reduce brand trust

In the game of trust building something new is beginning to build - and takeaway - brands' trust: user experience. That's the takeaway from a new Neustar study which indicates a shoppers online experience - from brands' content to identification methods - can help to build trust or can erode it. >>

Email Marketing | August 26, 2015

Study: Personalization key for email engagement

Constant Contact has released new data that may have some changing their email strategy to include more personalization - or to ensure the personalization they thought was in place is actually active. According to the report personalized email campaigns result in up to 150% higher open rates. >>

Ecommerce | August 26, 2015

Top 3 tips to set up rules to protect against fraud

Fraudsters often target products that will be easiest to resell. For businesses selling bicycling gear, for instance, criminals might have an easier time selling bike lights and locks than a whole stolen bicycle. Repeat offenders also know that high dollar purchases trigger fraud prevention systems, so they will focus on low dollar orders and maybe spread them across multiple credit cards. Here are our top 3 tips to set up rules that will help identify fraud faster. >>

Advertising | August 26, 2015

Only 0.2% of mobile users do any social sharing

Analysis of millions of mobile sessions by mobile experience optimization firm Moovweb found that very few users do any social sharing. >>

Advertising | August 26, 2015

Marketers should get emotional

Emotion recognition technology is a new frontier in advertising research and one of the industry leaders has has scored an auspicious team member. >>

Trends & Ideas | August 26, 2015

Data deluge drowning publishers

A new report from Forrester, commissioned by marketing automation software firm PubMatic, reveals that while marketers acknowledge real-time data leads to an increase in revenue, few receive real-time data. >>