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BizReport : August 21, 2015 Archive

August 21, 2015 Archive

Ecommerce | August 21, 2015

UK shoppers not sold on drone delivery

A new survey shows that less than a third of consumers in the UK are ready for their purchases to be delivered by drones, while some would consider stealing deliveries from drones. >>

Viral Marketing | August 21, 2015

Blank YouTube video gets over 100,000 views

A video posted to YouTube received more than a quarter of a million minutes of attention and, even without a call-to-action, earned nearly 2,000 clicks. Impressed? You should be because this four minute video was totally blank. >>

Research | August 21, 2015

Survey: The celebrities most SMBs want to do business with

When it comes to going into business, most people think of it as a solo endeavor - at least at first. A retailer opens one store, for example, or a lawyer hangs out one shingle. There is a new trend in Hollywood of celebrities becoming entrepreneurs, and Xero recently surveyed SMB owners to see which celebrities are most likely to win real-life small businesses over. >>

Social Marketing | August 21, 2015

Expert: How 2 retailers are winning back to school

In the race to get the most back to school dollars in the registers, retailers Macy's and Kohl's are winning. One expert breaks down what these retailers are doing to beat the competition. >>



Mobile Marketing | August 21, 2015

Top 3 tips to better integrate content, mobile

Wherever a brand is trying to engage with consumers, content is the key. The right product information at the right time can turn a browsing consumer into a buyer. But many brands struggle with content in the mobile space. How can brands use mobile to keep consumers engaged with content marketing? >>

Advertising | August 21, 2015

What are your top 3 tips for brands to connect their data?

Some businesses continue to have a disconnect between the data they collect and the data used to target and optimize their marketing messages. One expert offers his top 3 tips to connect data. >>