RSS feed Get our RSS feed

News by Topic




BizReport : August 20, 2015 Archive

August 20, 2015 Archive

Advertising | August 20, 2015

Ad Roundup: BYOD and analytics improvements

In today's advertising roundup, a name change for two video ad tools and a tool which will give brands the ability to name their audiences as well as a BYOD option that will simplify brands' BYOD data usage. >>

Advertising | August 20, 2015

Expert: Brands need to get serious with data

It's no longer enough for brands to say they are interested in data. According to one expert, it's time for brands to take action on the data in their repositories. >>

Mobile Marketing | August 20, 2015

Brands: How to harness the power of mobile

The mobile space continues to be a kind of Wild West for brands - there are branded mobile sites, review hubs, m:commerce marketplaces, apps and a host of other engagement opportunities. Apps may hold the most value because consumers who download apps want them. How can brands better harness apps? >>

Mobile Marketing | August 20, 2015

Faceoff: India smartphone users vs. US

According to Statista smartphone users in India will outpace those in the US within the next two years. Currently there are 183 million smartphone users in the US and 160 million in India; by 2017 experts expected 234 million smartphone users (India) and 220 million in the US. Vserv is breaking down the difference between the two user bases. >>



Social Marketing | August 20, 2015

Tradespeople need to keep up with the times and embrace digital

For many tradespeople, traditional methods of finding new customers continue to be the mainstay of their marketing, such as word of mouth or print ads in local publications, or maybe a YellowPages listing. This, says IronmongeryDirect, needs to change as more people rely on digital resources to find tradespeople. >>

Advertising | August 20, 2015

Millennials believe ads are increasingly relevant

According to new research from Acxiom, younger consumers are more likely to believe advertising is becoming more relevant to them. >>

Ecommerce | August 20, 2015

Contactless payment use in UK shows significant growth

In the past year, payments via contactless technology has grown five-fold in the UK. Value of transactions was up 560% year-on-year, up from 373% in the 12 months to July 2014. >>