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BizReport : August 17, 2015 Archive

August 17, 2015 Archive

Advertising | August 17, 2015

Study: 'Shockvertising' has become obsolete

When students from Wits University in Johannesburg explored the effectiveness of shock advertising on Generation Y, they found the creative treatment was not at all effective at communicating brand. >>

Trends & Ideas | August 17, 2015

Pop-up stores worth £2.3billion a year to UK economy

The U.K.'s pop-up retail phenomenon is worth more than £2billion a year to the economy, according to a new report from digital communications company EE and the Center for Economics and Business Research. >>

Social Marketing | August 17, 2015

Two-thirds of Pinners pull up Pins in-store

Pinterest continues to attract Pinners to its visual discovery platform. A recent report from Ahalogy shows what Pinners are doing less due to their Pinterest input and how many are using Pins in-store. >>