August 6, 2015 Archive

Advertising | August 06, 2015

Ad Roundup: Social, email releases

In today's advertising roundup, two new solutions that should give brands more insight and access to online consumers. >>

Advertising | August 06, 2015

Study: Deals drive back to school shoppers

When it comes to choosing where to buy pencils, jeans and backpacks for back to school parents are most likely to be influenced by retailers' offers. That's the takeaway from a new Retale study which indicates most (89%) of parents decide where to shop based on the deals offered on mobile devices. >>

Research | August 06, 2015

Back to School stressful for parents

Turns out parents aren't just stressed about summer child care a good number are also stressing about getting back to school - the cost of supplies, finding the time to shop for supplies and dealing with crowds at malls and department stores. >>

Trends & Ideas | August 06, 2015

Retail experience expectations not so different between genders

A recent report, 'Does Gender Influence Shopping Behavior?' may immediately bring to mind several jokes about how men and women go about shopping. However, new research reveals that, while they may tackle the stores in different ways, when it comes to their retail experience their expectations are not so very different. >>

Social Marketing | August 06, 2015

Facebook intros new messaging options for businesses

Facebook is improving communication between businesses and users with the introduction of a 'Send Message' button in ads and the ability to send private messages in response to public comments through Messenger. >>

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