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BizReport : August 5, 2015 Archive

August 5, 2015 Archive

Advertising | August 05, 2015

Ad Roundup: Tools look at email, sales, mobile workloads

In today's advertising roundup, new email and sales tools which should help brands increase transactions and conversions and a new mobile ad option for publishers. >>

Ecommerce | August 05, 2015

Study: Retailers using promotions to re-engage shoppers

Physical store retailers are using age-old promotions to re-engage shoppers who've gone online. That according to new Euclid Analytics data. Researchers looked into what brick-and-mortar retailers did over the first six months of 2015 and found aggressive in-store promotions and improving store experiences topped the list of strategies for those trying to get online shoppers back in their stores. >>

Blogs & Content | August 05, 2015

Expert: How internet radio is taking over

Online radio could be the next big thing for advertisers according to one expert. Why should brands take note? >>

Mobile Marketing | August 05, 2015

Click-to-call ads 4x more likely to lead to purchase

Consumers who 'click-to-call' from a mobile ad are more likely to make a purchase than those who interact with an online ad, according to recent research from mobile advertising analytics firm Marchex. >>



Social Marketing | August 05, 2015

LinkedIn opens Social Selling Index tool to all members - what's your score?

Social selling on LinkedIn isn't new, but a tool that enables all the platform's members to measure how well their social selling skills stack up is. >>

Advertising | August 05, 2015

Marketers want more budget allocated to creation of visual assets

Visual assets are core to today's marketing strategies, something which most marketers agree on. However, a study released this week by the CMO Council reveals that the majority of senior marketers feel not enough of their marketing budget is dedicated to creating visual content. >>

Mobile Marketing | August 05, 2015

Criteo: Third of ecommerce transactions take place on mobile

Marketers that have yet to fully enable the mobile ecommerce experience should take note that almost a third of all ecommerce transactions now take place via mobile. >>